“The most powerful growth happens when you connect the right people, ideas, and opportunities—and give them somewhere meaningful to go.”
-Roy Broderick, Jr.
MARKETING • BRAND • COMMUNICATIONS • GROWTH
I’ve always been a connector. Growing up in Southwest Atlanta, I was the kid who moved fluidly between spaces—bridging cultures, people, and ideas with ease. What began as a natural instinct became the foundation of a career building brands, businesses, relationships, and platforms for growth.
Over the last 15+ years, I’ve led at the intersection of marketing, brand, communications, growth, and culture. Most recently, as Chief Brand, Growth & Business Development Officer at the Baltimore Development Corporation, I led an integrated portfolio spanning enterprise brand strategy, marketing, communications, business development, strategic partnerships, and executive positioning. Before that, I served as Chief Growth Officer at WHTWRKS and founded The Authentique Agency, which I grew into a multimillion-dollar, award-winning marketing firm before its acquisition in 2024.
Across every chapter, the through line has remained the same: I help organizations understand what makes them distinctive, translate that into a compelling market position, and build the relationships, experiences, and infrastructure required to grow.
Culture remains central to how I see the world—but it is one dimension of a broader leadership practice. I operate at the intersection of brand, growth, communications, business strategy, and reputation, helping organizations move from ambition to execution.
Career History
Throughout my career, I’ve built brands, businesses, teams, and growth strategies across corporate, agency, entrepreneurial, civic, and purpose-driven environments. Along the way, I’ve worked with some of the world’s most recognized organizations and brands—including Columbia Pictures, Marvel, BET, Victoria’s Secret, Gilead Sciences, the NFL, The Coca-Cola Company, and Tyler Perry Studios.
Most recently, I served as Chief Brand, Growth & Business Development Officer at the Baltimore Development Corporation, where I led an integrated portfolio spanning enterprise brand strategy, marketing, communications, business development, strategic partnerships, and executive positioning. My work focused on strengthening how the organization showed up in the marketplace while building the systems, narratives, relationships, and growth infrastructure needed to advance Baltimore’s economic development agenda.
Previously, I served as Chief Growth Officer at WHTWRKS, helping drive new business, strategic partnerships, and culturally relevant work across the agency. I joined WHTWRKS following its 2024 acquisition of The Authentique Agency, the award-winning firm I founded and scaled into a profitable, multimillion-dollar business. Under my leadership, Authentique built major client partnerships, delivered nationally recognized work, and demonstrated that cultural intelligence and commercial performance are not competing priorities—they are mutually reinforcing.
Across each chapter, my work has evolved in scale and scope, but the through line remains consistent: building distinctive brands, creating clarity, connecting organizations to the people who matter, and turning strategy into sustainable growth.
What I Do
Enterprise Brand & Marketing Strategy
Build brands designed to lead and grow.
I help organizations sharpen positioning, clarify their value, and build integrated marketing strategies that connect business ambition to market opportunity. From brand architecture to go-to-market strategy, I turn complexity into clarity—and clarity into action.
Growth & Business Development
Turn opportunity into sustainable growth.
I help organizations identify where growth can come from and build the strategy, relationships, and infrastructure to pursue it. That includes business development, strategic partnerships, client engagement, market expansion, and connecting brand strategy directly to commercial opportunity.
Communications & Reputation
Build trust before you need it.
I help organizations shape the narratives that define how they are understood by employees, clients, partners, communities, and the marketplace. My work spans corporate and executive communications, stakeholder engagement, reputation strategy, and navigating complex moments with clarity and intention.
Executive Visibility & Thought Leadership
Turn leadership into influence.
I help executives and organizations develop distinctive points of view and translate them into meaningful visibility. From executive positioning and thought leadership to content, speaking, and industry presence, I build platforms that strengthen reputation and create opportunity.
Cultural Intelligence & Market Relevance
Understand culture. Build relevance.
Culture has been a through line throughout my career. I help organizations understand audiences, communities, and cultural shifts more deeply—and translate that intelligence into stronger brands, smarter strategies, more authentic engagement, and new opportunities for growth.
Selected Brand & Client Experience
Boards & Affiliations
How I Lead
Clarity before activity.
I believe the strongest organizations are built when business strategy, brand, culture, communications, and customer experience reinforce one another.
My leadership approach combines ambitious thinking with disciplined execution. I ask hard questions, create clarity around what matters, build systems that help teams deliver, and bring the right people together to move ideas from possibility to performance.
Strategy should create movement. Brand should create value. And growth should be intentional.
Ready to build what’s next?
Whether leading from inside an organization, advising an executive team, or building alongside ambitious partners, I’m interested in the ideas, organizations, and opportunities shaping what comes next.
Let’s Connect!
“Legacy isn’t built by going viral. It’s built by doing the work that outlives you.”
- Roy Broderick Jr